Evangelists have long been known for impressing the fear of death and divine judgment into service for convincing people to accept Jesus Christ.

In 1985, the Coca-Cola Company decided to relaunch their flagship drink. With great marketing fanfare, they released New Coke, a sweeter version of the original formula they had sold for years. As it turned out, this was not such a good choice. While focus groups had suggested that the change would be a good one…