Trends in America 1: Stress

Much of the data shared at church conferences focuses around how Americans are minimizing their relationship to the mainline denominations and are increasingly choosing to be unaffiliated religiously. This rightly deserves attention, however if we want to share the gospel effectively, this is not the data that we need to focus on most closely. People…

Death and Evangelism

Evangelists have long been known for impressing the fear of death and divine judgment into service for convincing people to accept Jesus Christ.

Relaunch

In 1985, the Coca-Cola Company decided to relaunch their flagship drink. With great marketing fanfare, they released New Coke, a sweeter version of the original formula they had sold for years. As it turned out, this was not such a good choice. While focus groups had suggested that the change would be a good one…